A running journal of real work on real local businesses, written by me as it happens. No schedule, no ghostwriter. Entries land when something ships. Newest first.
JUN 112026
The skyline took twelve tries
Two evenings on the pixel New Orleans skyline at the bottom of our homepage. The St. Louis Cathedral alone went through five drawings, each one traced against a photograph of the real building and argued over tower by tower. At one point there were square clouds. We don't speak of the square clouds.
The whole rejected-version trail is posted on the cutting room floor. The engineering story is at /skyline: the entire animated scene weighs 3.3 KB, smaller than one emoji image.
JUN 102026
663 pages for a trophy shop
Rebuilt Discount Trophies of Arkansas, a shop that has been engraving since 1978. Their catalog export became 663 fast product pages overnight.
One wrinkle I liked: trophy pricing depends on engraving, so they don't print prices. Instead of a cart, the site has a quote basket. Pick your items, send the list, get a real quote from a real person. The site works the way the shop works, not the other way around.
JUN 102026
West Little Rock Glass, round two
Five new service pages for WLRG: shower doors, mirrors, storefront glass and more, each one written to answer what someone actually types into Google at 7am with a broken window. Plus 301 redirects so the old links don't die.
Tested the quote form myself before telling them it works. It works.
MAY2026
The kitchen screen and the tarot system
Built Witches Brew a custom kitchen display: new orders pop onto an iPad behind the bar within seconds of hitting the register, color-coded by how long they've been waiting. It replaced a $228/year subscription and runs on a small computer at the shop. No cloud, no monthly fee, no outage when the internet hiccups.
The part I'm proudest of rides on the same system: a tarot draw with your order. Nothing like it has been done in a café before. A tarot card comes out with your drink; scan it, and your card reveals itself on the shop's site. It feels personal to the business because it is. Happy customers get a nudge toward a Google review and the loyalty list. Unhappy ones get routed straight to the owners' inbox instead of a public one-star. Connection, reviews, and feedback, all from one little card. The full build story, with screenshots of the live system, is at /kds.
APR 152026
West Little Rock Glass, round one
A custom glass shop with two decades of work behind it, stuck on an old site whose pages were literally named /blank-1. Round one rebuilt the whole thing: new homepage, all eight services, real photos of their actual work, and a testimonial from a real customer in her own words.
Loads in a blink on a job-site phone, which is where their customers are standing when they search.
JAN–MAY2026
Witches Brew, the long arc
Website, local SEO, phone system, and a custom dashboard for a brand-new coffee shop in Mid-City New Orleans, up against the French Quarter's established cafés. Monthly revenue went $10K → $30K in five months; the owners check the dashboard every morning before the first pour.
Full numbers in the case study.