The moon on this homepage runs a loyalty program.
Most coffee shops bolt a loyalty app onto the side of their website and pay a monthly fee for the privilege. Witches Brew Coffee Co. did the opposite: the loyalty program is hidden inside the artwork. The moon in the homepage hero reads the real lunar phase over New Orleans, and depending on what the sky is doing that night, it hands out a different reward. Four ways to become a regular, one moon, zero apps. Here is how each one works.
The moon knows what night it is
This is the whole trick. The moon in the hero is not a picture — the site computes the lunar phase live for New Orleans and draws the exact shape, from a hair-thin crescent to a full disc, along with a companion moon calendar page that maps the next ninety days. Because the page always knows what the sky is doing, the same moon can behave differently on different nights. Everything below is built on that one fact.
On a full moon, the moon is a coupon
On the one night a month the moon is actually full, it starts to glow and a small star winks beside it. Tap it and it opens the Full Moon Draught: a free size upgrade, good that day only. You get a pass and a gold QR to show at the counter.
There is no discount code and nothing to redeem online. It's a comp the barista honors on sight, which means it can't be farmed — naturally one per visit. And after the shop closes at 6pm, the same moon politely tells you it's done for the night and gives you the date of the next full moon. Thirteen nights a year, and only those nights.
Every other night, the moon collects reminders
The other twenty-nine nights the moon isn't full, so tapping it does something quieter: “She isn't full tonight. Let me text you when she is.” One field, one tap, and they're on the full-moon list, with a link straight to the New Orleans moon calendar.
A decoration that used to just sit in the corner of the hero is now the shop's best-targeted list builder — and it reuses the moon that's already on the screen, so it adds nothing to the page's weight. The art from a coffee shop that pours a full-moon special quietly recruits exactly the people who'd want to know.
The tea at the door
The first thing a new visitor meets is the Coven: a free small tea just for joining, dressed in the same midnight-and-gold as the moon. Name, number, email, one Subscribe button — no checkbox to hunt for, because the act of subscribing is the consent.
It has manners. It waits until you've actually scrolled and settled in before it appears, shows once, and if you wave it off it leaves you alone for a month. On a phone the whole card scrolls as one piece, so the fine print never spills outside its own frame.
The birthday club
Subscribe and the popup asks for one more thing: your name day. Month and day, no year. That earns a free drink when your birthday comes around.
It's the cheapest loyalty a shop can run and the warmest. It costs one drink, and it buys a reason to reach out on the one day a year a customer most wants to be remembered by the place they get their coffee. The date rides along on the same subscriber record, so there's nothing else to manage.
One list, four doors
Four different moments — a full moon, an ordinary night, the front-door tea, a birthday — all pour into the same place: the shop's own customer list in Shopify, each signup tagged by the door it came through. No third-party loyalty platform, no monthly subscription, and the texts go out over the shop's own phone number.
Tagged at the source
Full-moon, moon-reminder, tea popup, and birthday each stamp their own source on the customer record, so the shop can see which door works.
Shopify is the source of truth
Every subscriber lands as a Shopify customer. No Listmonk, no export, no second database to keep in sync.
Nothing stacks
The moon popups, the tea popup, and the shop's other overlays know about each other and never pile up two-deep on the screen.
It can't break the heroes
The moon features attach to whichever hero is showing and quietly do nothing on rain, event, and sabbat nights, so the site's other custom skies are never touched.
The build log
The moon becomes a coupon
The Full Moon Draught ships, hooked onto the site's existing phase-aware full-moon hero so it can only ever fire on a real full moon. Barista-comp reward, gold QR, and a closed-for-the-night message after 6pm.
Every other night gets a job
Eight moon-art options, one chosen: a row of phases climbing to full. The ordinary-night moon becomes a one-tap signup for full-moon reminders, linked to the calendar.
The Coven gets a birthday
The front-door tea popup is rebuilt in the celestial look and grows a second screen: a name-day for a free birthday drink. Both write straight to Shopify.
The calendar turns blue
The New Orleans Moon Calendar page is re-skinned into the same blue-and-gold starfield, so the reminder's link lands somewhere that matches.
Live on the homepage
Open witchesbrew.co and find the moon in the top corner. What it does depends on the night you visit.